What is IAS 1?

IAS 1 sets out the overall requirements for financial statements, including how they should be structured, the minimum requirements for their content and overriding concepts such as going concern, the accrual basis of accounting and the current/non-current distinction.

What is a target market?

A target market is a specific group of people with shared characteristics that a business markets its products or services to. Companies use target markets to thoroughly understand their potential customers and craft marketing strategies that help them meet their business and marketing objectives.

What is a market & why is it important?

A market is a place where people and businesses buy and sell goods and services. It may refer to specifically-built places where goods are sold.

What is a market in marketing?

NetMBA says that the term market (in marketing) refers to a group of consumers or organizations that is interested in purchasing a product or service, has the resources to buy it, and is allowed to by law and other regulations to acquire it. Markets are always changing – they are dynamic.